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Description
xWE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind.
Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.
INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.
Apply psychology and behavioral science to your designs.
Here are some of the questions this book will answer:
• What grabs and holds attention.
• What makes memories stick?
• What is more important, peripheral or central vision?
• Can you predict the types of errors people will make?
• What is the limit to someone’s social circle?
• What line length for text is best?
• Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Shipping & Return
xShipping Policy
We ship to virtually any address in the world.
When you place an order, our team will start processing your order and you should expect to receive your order within 2-15 working days, depending on where you live.
Please also note that the shipping rates for many items we sell are country-based. Depending on your location, the delivery fees might differ.
Return Policy
All items are subject to Return and Exchange except for: Books, Electronics, Video Games, and Prepaid Cards; unless they do not meet standard specifications. For categories that are not listed, within 14 days of the date of order, you can return anything you bought from us, no questions asked. Please contact us to inform us of your intentions and we will send you the shipping address for our warehouse.
For full details of our return policy, please click here.
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