Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 10% off your first order
We are now delivering worldwide!
We are proud to be delivering to all countries in the world.
For more questions related to shipping, please get in contact with us.
Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world.
Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars.
"Big Data" represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analyzed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
We ship to virtually any address in the world.
When you place an order, our team will start processing your order and you should expect to receive your order within 2-15 working days, depending on where you live.
Please also note that the shipping rates for many items we sell are country-based. Depending on your location, the delivery fees might differ.
All items are subject to Return and Exchange except for: Books, Electronics, Video Games, and Prepaid Cards; unless they do not meet standard specifications. For categories that are not listed, within 14 days of the date of order, you can return anything you bought from us, no questions asked. Please contact us to inform us of your intentions and we will send you the shipping address for our warehouse.
For full details of our return policy, please click here.
Thanks for subscribing!
This email has been registered!
Take 20% off your first order
Enter the code below at checkout to get 10% off your first order