How to Sell: Sell Anything to Anyone

We all have to sell – every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.

How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:

• You – your image, your approach.
• The conversation – the art of persuasion.
• The relationship – how to nurture professional relationships.
• Your network – how to grow from one relationship to the next.

How to Sell will teach readers the art of persuasion, relationship management, networking and personal impact – skills nobody can do without.

Table of Contents

About the author

Introduction

PART ONE: THE PRINCIPLES OF SELLING

1. Preparing to succeed

2. Persuasive conversations

3. The principles and mindset of success 

4. The sins of selling: how to fail

PART TWO: THE PRACTICE OF SELLING

 5. Key account management

 6. Relationship management

 7. Bids and tenders

 8. Dealing with the tough stuff

Conclusion: the sales journey

Index

Back Cover

JO OWEN practises what he preaches. Aside from his sales practice, he is the co-founder of four national charities, including Teach First which is now one of the top 10 graduate recruiters in the UK. He was a partner at Accenture, built a business in Japan and is now the managing partner of the Leadership Partnership.

He is the author of several management best sellers, including How to Lead and How to Manage. In his teaching and writing he has already helped over 100,000 managers and sales people become more effective.

He has featured on CNN and the BBC, in The Wall Street Journal and the Financial Times, and has presented two television series on leadership.  He is in demand as a speaker and can be contacted at Speakers for Business.