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'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, GoogleIt is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.
In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.
This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.
The Economist Edge books that give you the edge, also available, Branding That Means Business.
We ship to virtually any address in the world.
When you place an order, our team will start processing your order and you should expect to receive your order within 2-15 working days, depending on where you live.
Please also note that the shipping rates for many items we sell are country-based. Depending on your location, the delivery fees might differ.
All items are subject to Return and Exchange except for: Books, Electronics, Video Games, and Prepaid Cards; unless they do not meet standard specifications. For categories that are not listed, within 14 days of the date of order, you can return anything you bought from us, no questions asked. Please contact us to inform us of your intentions and we will send you the shipping address for our warehouse.
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Take 20% off your first order
Enter the code below at checkout to get 10% off your first order