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Description
xWhat makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?
The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.
The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.
Shipping & Return
xShipping Policy
We ship to virtually any address in the world.
When you place an order, our team will start processing your order and you should expect to receive your order within 2-15 working days, depending on where you live.
Please also note that the shipping rates for many items we sell are country-based. Depending on your location, the delivery fees might differ.
Return Policy
All items are subject to Return and Exchange except for: Books, Electronics, Video Games, and Prepaid Cards; unless they do not meet standard specifications. For categories that are not listed, within 14 days of the date of order, you can return anything you bought from us, no questions asked. Please contact us to inform us of your intentions and we will send you the shipping address for our warehouse.
For full details of our return policy, please click here.
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